Malcolm graduated from Nottingham University in 1981. Following a brief period working in the UK Feed Industry Malcolm returned to Nottingham to complete a Masters Degree in swine nutrition and then joined a French Japanese Company in France involved with amino acids. After several years in Europe acting as the Technical Manager covering many Western and Eastern European countries Malcolm moved to USA with the same company to help promote the use of amino acids in the North American Feed Industry. Several years later, with a diverse knowledge of both the Feed Industry and customer base, branched out on his own and created The Ballard Group, Inc. Together with a strong support from Scientists and Manufacturers worldwide, Malcolm developed a novel way to bring the long chain essential Omega-3 fatty acids to the market, allowing them to be stable and available to the animal. This enabled the creation of SALmate® and open up Distributors in various parts of the world. Malcolm is also a partner in a company called Feedworks USA, Ltd.

Jan-Jeroen graduated with a Postgraduate Degree from Vlekho Business School, Brussels, Belgium, followed by a Postgraduate degree in Export Management from Ehsal Management School, Brussels, Belgium. With this strong business background Jan-Jeroen used these skills to works as an Export Manager, Regional Sales Manager and International Area Manager for several companies in the 90’s. From 1999-2010 Jan-Jeroen worked as the Global Business Unit Manager for a Family owned Belgium company with a staff of 60 and $150M turnover. The past two years Jan-Jeroen was the Global Marketing Director for a major US company with over 700 employees and annual turnover of $200M. Determined to cacapitalize upon his strengths, Jan-Jeroen left to set up his own business. His expertise as a strategic marketing and business advisor, specialized in the agribusiness, including nutrition, biosecurity and pharmaceuticals is an ideal background in today’s fast paced business environment. During this period Jan-Jeroen re-contacted Malcolm and determined there would be an immediate synergy with his expertise and experience, and what Malcolm needed to move The Ballard Group, Inc. forward into the future. Today, Jan-Jeroen is the Global Marketing Advisor for SALmate® at The Ballard Group, Inc and with his widespread knowledge of many companies worldwide and his ability to speak fluently Dutch, English, French, German and Spanish, we believe in a very strong future growth of SALmate®. Jan-Jeroen lives in Belgium with his wife and two daughters.